Emerging Brands Pitch Contest

Hosted in Collaboration with the Navigator Lighthouse Foundation.

Stay on the Cutting Edge

Discover the next big thing in grocery. The Emerging Brands Pitch Contest is where up-and-coming new brands meet the industry’s most influential decision-makers. The contest takes center stage, giving six dynamic emerging companies the opportunity to showcase their  products to a powerhouse audience of California’s top retailers and Consumer Packaged Goods (CPG) companies. Each contestant will have five minutes to deliver their best pitch and impress a room full of industry decision-makers.

Program Highlights Include:

  • “Golden Ticket” opportunities to be fast-tracked
    onto retailer shelves
  • Industry veteran mentorship with major consumer brands, distributors, brokers and retail buyers
  • On-site sampling opportunities
  • Social media promotion opportunities
  • Funding opportunities

Criteria To Apply

  • Companies must be based in California, either with a headquarters address or product manufacturing within the state.
  • Must be retail-ready and capable of promptly shipping products to California retailers upon acceptance into a retailer.
  • Must purchase a registration to attend the Gather California in Rancho Mirage, September 21-23, 2025.
  • Grocery annualized sales must be in the range of $250k-$3 million.
  • Company must be under 5 years old.
  • Must have a distribution supply chain network (such as UNFI, KEHE, C&S).
  • Will not qualify if they have participated in CGA Emerging Brands Sessions in the past.
  • Sales pitch must explain your go-to-market and promotional strategy.