The Independent Grocers Forum is the essential event for California’s independent grocery leaders. It’s a dynamic space where industry professionals come together to explore the latest trends and best practices.
Session:
Secret Small Business Superpowers
How Any Size Business Can Start Winning More Today
The way people buy, trust, and engage has changed faster in the past five years than in the last fifty. Yet most big brands didn’t get the memo — they’re still blasting polished messages through megaphones while consumers tune out. Meanwhile, small and scrappy organizations are getting more attention and winning loyalty by doing something revolutionary:
Being Human and Unapologetically Real
In this insight-packed keynote, Shawna unpacks the rise of the underdog in a trust-crisis era. She’ll reveal why today’s consumer is more skeptical, more distracted, and more craving of authenticity than ever before — and why that gives smaller organizations an unprecedented edge.
You will leave with:
- Strategies to stand out in a marketplace overloaded with noise
- Tools to build trust with customers who’ve “seen it all”
- Ways to become unforgettable without being obnoxious
- Customer Brandships™ Framework intro
Speaker:
