About Gather

Gather California is the new identity for the California Grocers Association’s signature annual convention, created to reflect the energy and spirit of our state’s grocery community. This is where leaders, retailers, and suppliers from across California come together in person for three days of connection, learning, and collaboration.

Each year, Gather California welcomes more than 800 grocery executives and industry professionals. The event is known for its highly productive, pre-scheduled meetings—over 1,000 in total—carefully designed to link retailers and suppliers with a concierge level of service. This unique format gives every attendee the space to build meaningful relationships and discover new opportunities, all in an environment that feels welcoming and personal.

Beyond the one-on-one meetings, Gather California offers a fresh perspective on the trends shaping our industry. The conference’s educational program is designed to unlock the emerging ideas and innovations driving California’s dynamic grocery market—trends that often set the pace for the rest of the country. Attendees can expect a mix of formal sessions and informal conversations, all aimed at deepening understanding and sparking new ideas.

With a renewed focus on connection, Gather California emphasizes both structured and organic opportunities to network. Our new venue, The Westin Rancho Mirage Resort & Spa, provides a serene escape for everyone to come together, enjoy upgraded accommodations, and take advantage of the property’s premium amenities.

Gather California is more than a conference—it’s where our industry gathers to shape what’s next. Whether you’re looking to build new partnerships, stay ahead of industry trends, or connect with peers, Gather California is where you belong.