Glenn Boulware is currently the Head of Tik Tok Go – Dining and led the Household CPG category at TikTok Shop, where he works with brands and creators to turn short-form content into real purchase behavior. Before TikTok, he was at Weee!, the fast-growing Asian and Hispanic grocery platform, giving him a rare view of both sides of the modern grocery basket: the feed and the fulfillment. He holds an MBA from the University of Rochester’s Simon Business School.
