Introducing Gather California

The California Grocers Association is excited to announce the new brand for its popular annual convention. With renewed energy, a new venue, a refocused program, and an emphasis on connective experiences, this event will be a difference-maker for retailers and brands doing business in the nation’s largest grocery marketplace. Introducing Gather California, our new brand celebrates the CGA conference’s unique role in bringing together California’s grocery industry to build new relationships and learn about emerging trends.



The Westin Rancho Mirage Resort & Spa will be the new host hotel of Gather California. Attendees will enjoy being together in one location with upgraded accommodations and access to all property amenities, including the luxurious spa, restaurant, pools, workout, and championship golf facilities.

Educationally, the conference will focus on unlocking the emerging trends that are driving California’s dynamic grocery industry—the very trends that set the pace for the rest of the country. With our new, refreshed model, Gather California will emphasize formal and informal opportunities to connect and build relationships during the conference. CGA will maintain the productive, pre-scheduled meeting format we are known for, but add inviting spaces and events that are conducive to building lasting connections.